Coffeeshop-IRET TECHNONOLOGY
7 -+ EV
partial image by; Chris Bloch. HDR, CGI legend in Hollywood movie production. Also an asshole as a friend once in a while. IRET technology is an extented/enhanced algorithm of HDRImaging developed by mavenimagery.
Processed by: mavenimagery Labs, Universal Studios, Californa.
HDR PROCESSED with IRET (Iris Range Enhancement Technology)
IRET (Iris Range Enhancement Technology and MavenFilters are products of mavenimagery Labs Innovation)
*This is HDR enhanced with IRET. This is as close as the eye sees. This is how maven o_o. This is what HDR meant to be. HDRI (High Dynamic Range Imaging) is one of the more controversial techniques that has emerged in the photographic front. It’s original purpose was to expand the shadow and highlight details by combining multiple images shot at different exposure in order to create more balanced with increased dynamic range. However, some geniuses misinterpreted this and started taking HDR to edge…of Grand Canyon, producing dramatic and surreal images that look like more painting than photographs. Whether you love it ( I hate it) or hate it SHDR (Surreal High Dynamic Range) is here to stay…at least for a while, until it fades as quickly as any other trends. Trends come and go in photography, but Photorealism will stay forever. And IRET was developed for this purpose…only. Any photo editing program manufacturer which will produce IRET will be forced to exclude Hyper-realistic presets and functions in their programs. That’s a promise. Your candy-like colors, saturated to the the extreme images will be obsolete in no time.
maven's note: This image has been processed with IRET (Iris Range Enhancement Technology). The image below was tonemapped with photomatix and postprocessed in Ps and Lr., The 'Photomatix' and 'IRET' watermarks here used for tutorial purpose, and only to show before and after processesing. Any differences in quality/or superior result is left to the judgment of the viewer. This tutorial is about introducing IRET (Iris Range Enhancement Technology) only.
*Original files can be provided upon request to anyone who'd like to experiment.
Maven has the confidence that the trained eye will see what's been trying to convey here!
mavenimagery® is where phothography, heavyweight computing and the study of Human Visual Perception meet. Leader in HDR (High Dynamic Range) photography mavenimagery® is specialized in HDR(High Dynamic Range) Digital Media,creative thinking within the context of artistic expression using the present digital media and softwares as well as the emerging technology to successfull analysis, which is to make unpredicted, compelling images,and become an “Agent of Change"
Monday, March 21, 2011
Coffeeshop-IRET TECHNONOLOGY
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